The Economics of K-pop – Part 8: The Hybe Corporation – Music Business Research
Hybe Corporation is the latecomer among K-pop agencies and was founded in Seoul in 2005 by Bang Si-hyuk. How a talent agency that had just four employees in 2007 and was on the brink of bankruptcy managed to overtake the “Big Three” and become the largest K-pop conglomerate is a remarkable success story that is now to be examined in greater detail.
The Economics of K-pop – Part 8: The Hybe Corporation
Bang Si-hyuk[1] was already a composer and songwriter during his college days[2] and in 1997 met Park Jin-young, who was about the same age and went on to found the K-pop agency YG Entertainment that same year.[3] Bang joined YG as a composer, arranger and producer, and was primarily responsible for several hits by the boy band g.o.d.[4] In 2005, he left YG Entertainment to start his own talent agency, Big Hit Entertainment, which did not get off to a good start. It was only after signing the trio 8Eight that the company began to see its first successes and secure its financial stability.[5]
However, Bang laid the foundations for building a corporate empire in 2010 when he signed the then 15-year-old Kim Nam-joon, better known as Rap Monster or RM for short. As we have already seen, Big Hit Entertainment built BTS – arguably the most successful K-pop act to date – around RM. In 2013, when BTS was introduced to the public, Big Hit Entertainment was still a small fish in the K-pop ocean, which was dominated by SM, YG and JPG Entertainment. At that time, hardly anyone took any notice of BTS and Big Hit Entertainment, as the author of the book “BTS – The Review” noted in an interview.[6] To stay afloat financially, Big Hit had been working with JYP Entertainment since 2010, managing the boy band 2AM, which had been spun off from the eleven-member group One Day after winning the reality TV show “Hot Blood Men”.[7] In April 2014, the contract between Big Hit and JYP Entertainment ended, and three members of 2AM returned to JYP, whilst Lee Chang-min remained with Big Hit and formed the duo Homme with Lee Hyun from the recently disbanded pop group 8Eight.[8]
Meanwhile, BTS continued to build their career with album releases and their first international tours, though they had yet to achieve a major breakthrough. In September 2017, however, BTS finally managed to break into the international charts for the first time with their EP “Love Yourself: Her”.[9] This caught the attention of investors, and so the Korean mobile gaming company Netmarble acquired a stake in Big Hit for KRW 201.4 billion (equivalent to US $191.8 million), becoming the second-largest shareholder with a 25.71 per cent stake. The investment was certainly also facilitated by the fact that the founder of Netmarble was a cousin of Bang Si-hyuk.[10]
In March 2019, Big Hit launched another boy band, Tomorrow X Together (TXT for short),[11] which was set to become the company’s second source of income. However, 2019 was above all a year of corporate acquisitions. In July, Big Hit acquired the label Source Music[12] and, a month later, the games developer Superb.[13] In May 2020, Big Hit also became the majority shareholder of Pledis Entertainment, a label founded in 2007,[14] which had launched Son Dam-bi, the female counterpart to K-pop star Rain, as well as the hugely successful boy band SEVENTEEN.[15]
The expansion of the artist roster and the establishment of a multi-label structure were also driven by the upcoming IPO. This proved to be a great success. The initial issue price for Hit Big Entertainment shares was set at the equivalent of US $117 on 15 October 2020. By the end of the first trading day, the share price had almost doubled to the equivalent of US $225.[16] This not only made Big Hit founder Bang Si-hyuk, who held a 36.6 per cent stake in the company at the time, a billionaire, but also benefited the seven BTS members, who had opted to be paid in company shares when renewing their contracts. Each band member became US $15.6 million richer in a single stroke.[17]
This meant that Big Hit Entertainment had joined the ranks of the “Big Three” in the K-pop industry and would go on to surpass the three conglomerates in the years that followed. An initial attempt was made as early as January 2021, when Big Hit and its joint venture BeNX acquired a 17.9 per cent stake in YG Plus, a subsidiary of YG Entertainment. BeNX operated the fan community platform Weverse, in which the internet group Naver has now invested KRW 355 billion (US$321 million), acquiring 49 per cent of the company’s shares in return. This deal catapulted Big Hit into new spheres. Weverse had become not only an important platform for fans to communicate with their idols, but also a key distribution channel for merchandise and other fan items. Ultimately, BeNX was restructured into Weverse Company.[18]
However, the most significant step towards becoming a leading K-pop company was the corporate restructuring that began in March 2021, which also resulted in the renaming of the company to Hybe Corporation. Big Hit became the label Big Hit Music, which now includes BTS and Tomorrow X Together, as well as former 8Eight member Lee Hyun. Alongside Big Hit Music, the label conglomerate now comprised Belift Lab (featuring the boy band Enhypen), Source Music (featuring the girl band Le Sserafim), Pledis Entertainment (featuring the boy band SEVENTEEN), Koz Entertainment (featuring the rapper Zico) and Hybe Labels Japan (later renamed YX Labels). The second pillar was designated as the “Solutions” division, comprising the game developer Superb Corp., HYBE Three Sixty, HYBE IP, HYBE Edu, and the two Japanese subsidiaries HYBE Solutions Japan and HYBE T&D Japan. Finally, Weverse Company formed the third pillar, “Platforms”.[19]
While the restructuring process was still underway, the K-pop group—now known as Hybe Corporation—set about its next expansion, this time into the US. In April 2021, Hybe America acquired Ithaca Holdings from Scooter Braun for US $950 million, a deal that included Taylor Swift’s label, Big Machine.[20] However, prior to this deal, Scooter Braun had already sold the superstar’s first six studio albums to the private equity firm, the Carlyle Group.[21] However, the Carlyle Group also held a stake in Ithaca Holdings and, as part of this deal, has now sold its stake to Hybe Corporation. Scooter Braun has become co-CEO of Hybe America[22] and Scott Borchetta remained CEO of Big Machine Label Group until February 2026.[23] A US $100 million capital increase carried out at Hybe America at the end of March 2026 shows that revenue fell by 59 per cent between 2022 and 2024, from KRW 70.4 billion to KRW 28.8 billion (equivalent to US$19 million). Although losses fell by 76 per cent to KRW 18.3 billion (US$12 million) over the same period, they remain well into the red.[24] These figures show that expanding into foreign markets, and particularly into the US, involves high costs and risks.
Nevertheless, following the group’s restructuring into Hybe Corporation in 2022, things have settled down. The company’s founder, Bang Si-hyuk, stepped down from his role as CEO to join the supervisory board, leaving the day-to-day running of the business to a younger management duo.[25]
In February 2023, Hybe then launched its big move. Following a dispute among SM Entertainment’s top management, Hybe acquired the 14.8 per cent stake that SM founder Lee So-man had put up for sale.[26] This triggered a bidding war for SM Entertainment, as the entertainment and media group Kakao also wanted to acquire a stake in SM. Ultimately, however, Hybe withdrew from the hostile takeover and sold half of its stake to Kakao, retaining just 8.81 per cent in its rival.[27] This stake was eventually sold to the Chinese tech giant Tencent in May 2025.[28] With this deal – even though it ultimately failed – Hybe demonstrated that it had not only risen to join the “Big Three”, but was even capable of taking over one of its competitors. As a result, Hybe had become the leading K-pop corporation.
This was further underlined by the fact that Hybe not only had offices in Japan and the US, but had also expanded its operations to China, Latin America and India. Hybe Latin America was established following the acquisition of Exile Content’s music division in November 2023, with Spanish-speaking offices opening in Mexico City, Los Angeles and Miami.[29] The establishment of a branch in China followed with the founding of Hybe China in April 2025[30] and five months later, Hybe India Entertainment was launched in Mumbai.[31]
Hybe had thus become an internationally active group that had outperformed its South Korean competitors, a fact also reflected in its financial figures (fig. 5.8). Even in the year of its IPO, Hybe was clearly in first place with consolidated group revenue of KRW 796 billion, well ahead of SM Entertainment (KRW 580 billion). The breathtaking revenue growth over the next two years – up 174 per cent to KRW 2.2 trillion – widened the gap with its competitors even further. It was not until 2024 that revenue growth slowed to 3.6 per cent, though this still represented more than double the revenue of its nearest competitor, SM Entertainment, which stood at KRW 990 billion.
Figure 5.8: Hybe Corporation’s revenue, cost and profit trends, 2020-2024
Source: After https://hybecorp.com/eng/ir/finance/income (Accessed 27 Feb 2026)
As cost of sales rose at roughly the same rate as revenue between 2020 and 2023, Hybe was able to double its operating profit during this period. The fact that the result was not better was primarily due to marketing and overhead costs, which more than tripled. As this trend continued into 2024, operating profit fell by almost 40 per cent to KRW 184 billion that year. This is also reflected in the net profit, which grew by 111 per cent to KRW 183 billion between 2020 and 2023, but turned negative in 2024 due to a heavily negative extraordinary result of KRW 3 billion. Overall, Hybe has also felt the effects of the downturn in the K-pop market, but thanks to BTS‘s comeback in 2026, it can hope to return to a path of growth and profit. However, the legal troubles facing Hybe’s founder, Bang Si-hyuk, could prove to be a major problem. Since July 2025, investigations have been underway against him and three other employees regarding unauthorised insider trading before Hybe’s IPO. The bombshell came in April 2026, when an arrest warrant was issued and Bang was barred from leaving South Korea, preventing him from attending BTS‘s opening concert in the US. This financial scandal could still cast a long shadow over Hybe’s success story.
Endnotes
[1] Kang, Haeryun. 2020. ‘Hitman’ Bang Si-hyuk, The Brand-New Billionaire Behind BTS. NPR, 18 November. https://www.npr.org/2020/11/18/935848354/hitman-bang-si-hyuk-the-brand-new-billionaire-behind-bts. Accessed 26 Feb 2026
[2] Kang, Haeryun. 2020. ‘Hitman’ Bang Si-hyuk
[3] Han, Eun-hwa. 2016. Independence is key to K-pop success
[4] Bruner, Raisa. 2019. The Mastermind Behind BTS
[5] Yoon, Sung-yeol. 2014. 8Eight to temporarily disband after seven years… ‘Pursuing individual music activities’. Star News, 21. Dezember. https://m.entertain.naver.com/home/article/108/0002369958. Translated with DeepL. Accessed 26 Feb 2026
[6] Kang, Haeryun. 2020. ‘Hitman’ Bang Si-hyuk
[7] KoreAm. 2010. Cover Story: 2PM
[8] Lee Min-ji. 2014. 2AM’s Jo Kwon, Im Seulong, and Jung Jin Woon Return to JYP Entertainment. Newsen, 9 April. https://web.archive.org/web/20160312112024/http://mwave.interest.me/enewsworld/en/article/63193/2am-changes-agencies. Accessed 26 Feb 2026
[9] Wikipedia. 2026. Love Yourself: Her
[10] Ha, Sun-young. 2018. Cousins unite as Netmarble buys stake in Big Hit. Korea JoongAng Daily, 6 April. https://koreajoongangdaily.joins.com/2018/04/06/industry/Cousins-unite-as-Netmarble-buys-stake-in-Big-Hit/3046607.html. Accessed 26 Feb 2026
[11] Kelley, Caitlin. 2019. BTS’s Label Reveals TOMORROW X TOGETHER Will Debut March 4. Forbes, 6 February. https://www.forbes.com/sites/caitlinkelley/2019/02/06/bts-bighit-tomorrow-x-together-txt-debut/. Accessed 27 Feb 2026
[12] Kelley, Caitlin. 2019. Big Hit Entertainment, BTS’s Label, Acquires Source Music. Forbes, 28 July. https://www.forbes.com/sites/caitlinkelley/2019/07/28/btss-label-big-hit-entertainment-acquired-source-music/. Accessed 27 Feb 2026
[13] Kim, Eun-ae. 2019. Big Hit acquires music game company Superb. Bang Si-hyuk: ‘It will bring positive value’. Osen, 19. August. https://m.entertain.naver.com/now/article/109/0004070079. Translated with DeepL. Accessed 27 Feb 2026
[14] Herman, Tamar. 2020. BTS’s Agency Big Hit Becomes Majority Shareholder Of K-Pop Company Pledis, Home To Seventeen & NU’EST. Forbes, 24 May. https://www.forbes.com/sites/tamarherman/2020/05/24/btss-agency-big-hit-becomes-majority-shareholder-of-k-pop-company-pledis-home-to-seventeen–nuest/. Accessed 27 Feb 2026
[15] Kim, Jung-wook. 2007. “Do you want to hear my name, my name is Son Dam-bi, and you want to hear my story about ‘Damn’?” Edaily, 25 June. https://www.edaily.co.kr/news/read?newsId=02086086583165328&mediaCodeNo=257. Translated with DeepL. Accessed 27 Feb 2026
[16] Stassen, Murray. 2020. Big Hit CEO Bang Si-hyuk now worth comfortably more than $2bn as BTS firm’s IPO takes flight in Korea. Music Business Worldwide, 15 October. https://www.musicbusinessworldwide.com/big-hit-ceo-bang-si-hyuk-now-worth-comfortably-more-than-2bn-as-bts-firms-ipo-takes-flight-in-korea/. Accessed 27 Feb 2026
[17] Ibid.
[18] Yoon, So-yeon. 2021. Big Hit, Naver and YG join forces in a big K-pop stock swap. Korea JoongAng Daily, 27 January. https://koreajoongangdaily.joins.com/2021/01/27/business/industry/Big-Hit-Entertainment-beNX-YG-Plus/20210127192300544.html. Accessed 27 Feb 2026
[19] Stassen, Murray. 2021. BTS label Big Hit Entertainment officially rebrands as HYBE. Music Business Worldwide, 19 March. https://www.musicbusinessworldwide.com/bts-label-big-hit-entertainment-officially-rebrands-as-hybe/. Accessed 27 Feb 2026
[20] Halperin, Shirley und Patrick Frater. 2021. BTS Label Owner HYBE Merges With Scooter Braun’s Ithaca Holdings for $1 Billion. Variety, 2 April. https://variety.com/2021/digital/news/hybe-merges-ithaca-holdings-scooter-braun-bts-1234943092/. Accessed 27 Feb 2026
[21] Halperin, Shirley. 2020. Scooter Braun Sells Taylor Swift’s Big Machine Masters for Big Payday. Variety, 16 November. https://variety.com/2020/music/news/scooter-braun-sells-taylor-swift-big-machine-masters-1234832080/. Accessed 27 Feb 2026
[22] Ingham, Tim. 2021. Scooter Braun sells Ithaca Holdings to HYBE, formerly known as Big Hit Entertainment, for $1 billion. Music Business Worldwide, 2 April. https://www.musicbusinessworldwide.com/scooter-braun-sells-ithaca-holdings-to-hybe-formerly-big-hit-entertainment/. Accessed 27 Feb 2026
[23] Stassen, Murray. 2026. Scott Borchetta exits HYBE AMERICA. Music Business Worldwide, 12 February. https://www.musicbusinessworldwide.com/scott-borchetta-exits-hybe-america/. Accessed 27 Feb 2026
[24] Stassen, Murray. 2026. HYBE to inject $100M into US subsidiary, HYBE America. Music Business Worldwide, 1 April. https://www.musicbusinessworldwide.com/hybe-the-home-of-bts-injects-100m-into-us-subsidiary-hybe-america12/. Accessed 02 Apr 2026
[25] Stassen, Murray. 2021. Bang Si-hyuk steps down as CEO of HYBE, formerly known as Big Hit Entertainment. Music Business Worldwide, 1 July. https://www.musicbusinessworldwide.com/bang-si-hyuk-steps-down-as-ceo-of-hybe/. Accessed 27 Feb 2026
[26] Hong, Yoo. 2023. SM founder Lee Soo-man joins hands with Hybe to counter SM’s Kakao partnership. The Korea Herald, 10 February. https://www.koreaherald.com/article/3059457. Accessed 27 Feb 2026
[27] Yim, Hyunsu. 2023. K-pop takeover battle loser HYBE to sell $437 mln stake in SM. Reuters, 24 March. https://www.reuters.com/markets/deals/south-koreas-hybe-sell-its-stake-sm-entertainment-2023-03-24/. Accessed 27 Feb 2026
[28] Stassen, Murray. 2025. HYBE is selling its entire stake in K-Pop rival SM Entertainment to Tencent Music for nearly $180m. Music Business Worldwide, 27 May. https://www.musicbusinessworldwide.com/hybe-to-sell-entire-stake-in-k-pop-rival-sm-entertainment-to-tencent-music-for-nearly-180m/. Accessed 27 Feb 2026
[29] The Straits Times. 2023. K-pop giant Hybe buys its first Latin music company. 13 November. https://www.straitstimes.com/life/entertainment/k-pop-giant-hybe-buys-its-first-latin-music-company. Accessed 27 Feb 2026
[30] Yoon, So-yeon. 2025. HYBE China opens in Beijing as K-pop powerhouse aims to boost presence in local scene. Korea JoongAng Daily, 29 May. https://koreajoongangdaily.joins.com/news/2025-05-29/business/industry/HYBE-China-opens-in-Beijing-as-Kpop-powerhouse-aims-to-boost-presence-in-local-scene/2318504. Accessed 27 Feb 2026
[31] Agarwal, Bhavna. 2025. BTS’ company HYBE officially launches Indian subsidiary HYBE India. India Today, 23 September. https://www.indiatoday.in/entertainment/music/story/bts-company-hybe-officially-launches-indian-subsidiary-hybe-india-2791696-2025-09-23. Accessed 27 Feb 2026