Cindy Charles, Twitch’s boundary-breaking Nose of Music, has tragically passed away, a part of her crew announced today.
According to a blog post shared by Kira Karlstrom, Head of Twitch Music Label Relations, Charles succumbed to injuries sustained in a traffic crash in Amsterdam. Along with Karlstrom, Charles had been scheduled to lower a screen during the Amsterdam Dance Occasion, the world’s leading digital audio conference.
” It’s with a heavy heart that I share the tragic news of Cindy Charles ‘ passing earlier this week in a traffic accident in Amsterdam,” writes Karlstrom. Cindy was more than just the head of music for Twitch; she was also known as the team’s “force for great” in every way she touched.
Charles, a guiding light on how designers and creators interact with their viewers on Twitch, has redefined how performers and creators interact with them. She continues to be praised for leading Twitch’s brand connections and music licensing efforts, creating an environment that fosters the platform’s musical talent.
In a LinkedIn post, Twitch CEO Daniel Clancy stated that” Cindy has a long history in the music industry and she has been crucial in building the solid relationships that we have today. Everyone who uses music on Twitch owes a debt of gratitude to Cindy’s job. Yet as she negotiated exceptional music licensing contracts for Twitch, including the most recent DJ deal, she always had a cheerful smile on her face. Someone who worked with Cindy is aware of how important people she worked for was to her.
Her creative thinking has made her a leader and a leader in a fast changing audio industry. In addition to championing the world’s digital music scene, Charles was instrumental in creating Twitch’s ground-breaking DJ category, making it the first major service to offer DJs the opportunity to legitimately broadcast for a long time.
Additionally, Charles was a vocal supporter of women in the music business. The late executive co-founded the San Francisco section of She Is The Audio as well as Women in Digital, a group of over 1,500 members with the aim of “helping women define a enormous potential for all by shining a illumination on careers in electronic and systems.”
” I’ll not miss sitting with Cindy in the JFK Delta Lounge on Sunday night, just before we left for Amsterdam— the night before she passed”, Karlstrom recalls. We discussed the exciting things to come up next and reflected on what we had accomplished, including the success of the DJ system and the Charlix XCX celebration at Storm King. In that time, Cindy said things I’ll bring with me long: ‘ I suddenly feel like all my life’s work has been for it. I’m making a change for performers.'”
We at EDM.com express our heartfelt condolences to the family, friends and loved ones of Cindy Charles.