Spotify vs. Taylor Swift and Taylor Yorke – Music Business Research
Spotify has been constantly criticized for underpaying designers while still collecting about 30 % of its profits from music streaming. The two Radiohead vocalist Thom Yorke and Taylor Swift’s unsuccessful efforts against Spotify, which led to decades of their superstars boycotting the site, attracted significant media attention. This site article attempts to answer the question of what the boycott eventually ended up accomplishing by bringing attention to the causes of this conflict.
Part 11 of The Music Streaming Economy: Taylor Swift and Thom Yorke vs. Spotify
Thom Yorke, singer of the American rock group Radiohead, summed up the issue of Spotify’s rewards to audio creators as follows:” Make no mistake, fresh artists you discover on Spotify will not get paid. In the meantime, owners will soon be rolling in it. Simples”. [1 ] Yorke was ultimately proven correct even though Spotify only became widely known five years later. The song degrees who had secured shares in the company were not the painters who benefited from the Investor. Thom York removed all the stuff from his single job and the group job” Atoms for Peace” from Spotify as a show of opposition. And in a series of posts on Twitter in mid-July 2013, he and his manufacturer, Nigel Godrich, followed fit:” ]N] gross artists get paid ass all with this model”. ]2 ] By” this model”, Godrich was referring to the business model of music streaming, which he believes generates less revenue than radio airplay royalties. To the issue in a post that” Pink Floyd” and” The Eagles” had also made their songs available on Spotify, Godrich responded:” It’s funds for old wire… But making fresh recorded songs needs funding. Some records may be made in a computer, but some have musician and experienced technicians. These items cost money. It makes sense to put Pink Floyd’s library on a streaming site since it has already made billions of dollars for the artist ( not necessarily the group ). However, I doubt that the film “dark area” would have been produced if people had been listening to Music rather than purchasing data in 1973. It would just be very expensive”. ]3 ]
Thom Yorke followed this up with an appointment for the Mexican site Sopitas, in which he described Netflix as” the final desperate laugh of a dying dead.” ]4 ] The critic was directed less at the Swedish music streaming service, which Yorke saw as a symptom of an undesirable development, than at the “old” music industry:” I feel like as musicians we need to fight the Spotify thing. What is happening in the mainstream, in my opinion, is the last of the ancient market in some ways. And it is dominated by the music disciplines, whose business model Yorke immediately attacks:” But because they’re using old song, because they’re using the majors … the majors are all over it because they see a way of re-selling all their old products for free, make a fortune, and hardly die”. Yorke, who describes Spotify as the “handmaiden of the music majors,” says that the way that new music and young musicians are marketed in the streaming era is all about how people change their ways of listening to music, how technology develops, and how conversational it is with one another regarding music, and a lot of it could be incredibly fucking bad. ]5 ]
Additionally, other music industry stars expressed disapproval or even hostility toward Spotify and music streaming. The Beatles ended their streaming boycott on Christmas Day 2015 by announcing on Twitter that their entire music catalog would be accessible to stream on Spotify, Apple Music, Amazon Prime Music, Tidal, Deezer, and four other providers starting at 0 am on December 24th, 2015. [6 ] The Australian heavy metal cult band’s recordings were not made available on music streaming platforms until the end of June 2015. ]7 ]
The biggest stir, however, came from US superstar Taylor Swift, who announced on November 3 that she would no longer be releasing her recently released album” 1989″ on Spotify, removing her entire back catalogue from the service. She stated in an interview with Time magazine that the Swedish streaming service’s ad-supported free model was devaluing her music and that it was “increasingly important” that art belonged in the world of music. I did n’t see that happening, perception-wise, when I put my music on Spotify. Everybody’s complaining about how music sales are shrinking, but nobody’s changing the way they’re doing things. They keep running towards streaming, which is, for the most part, what has been shrinking the numbers of paid album sales”. She stated in the interview that because of its premium tier, her music would still be accessible on Apple and iTunes. ]8 ]
Scott Borchetta, whose Big Machine label released Swift’s albums, made a similar point. In a radio interview on” Sixx Sense With Nikki Sixx”, he criticised the free availability of Taylor Swift’s music on Spotify as disrespectful, pointing out that her songs could still be streamed on paid platforms:” We determined that her fan base is so in on her, let’s pull everything off of Spotify, and any other service that does n’t offer a premium service. You will find her catalogue if you are a premium subscriber to Beats, Rdio, or any of the other services that do n’t just offer a free-only. ]9 ] In an interview with Time Magazine, he calculated that his label, Big Machine, had received just US$ 496, 044 for Taylor Swift’s recordings in the US home market over the past twelve months. That would not equal the revenue generated by the music video streams on YouTube’s hosted ad-funded platform Vevo. ]10] The contradiction is striking. Taylor Swift’s music was removed from both Spotify’s free and paid services, but remained available for free on YouTube via Vevo. Even its founder and CEO, Daniel Ek, who was quoted on the Spotify blog as pointing out that a Taylor Swift superstar could earn US$ 6 million annually worldwide on Spotify, had to react. ]11] The Swedish company also commented on Scott Borchetta’s statements to Time Magazine, calculating that in the twelve months prior to the boycott, US$ 2 million had been paid to Taylor Swift’s label for all streams worldwide, including US$ 500, 000 in label and publishing royalties in October 2014 alone. ]12]
Even if US versus international figures can account for the differences between Borchetta’s and Spotify’s figures, it is still believed that Swift and her label’s major PR campaign was the source of the Spotify boycott. It served as a way to promote the 1989 CD release, which sold 1.7 million copies in just its first two weeks in the US. [13] At the beginning of November 2014, there were also rumors that Scott Borchetta intended to buy his label company for$ 200 million. [14] He may also have stoked the Spotify controversy, which would have troubled his top-stakes collaborator Taylor Swift, who had been hired to make a sixth album for” Big Machine.” Five years later, when Borchetta did indeed sell, the same dispute broke out over the master rights to Swift’s recordings.
Anyway, Taylor Swift and Thom Yorke have both agreed to work with Spotify, and they can now stream their music there. When her five studio albums could be streamed on the platform once more, four of which immediately entered the Billboard 200 albums chart and generated US$ 500, 000 in streaming revenue, Taylor Swift gave up her resistance to Spotify two and a half years after the boycott was declared in June 2017. The singer and her management team were aware that the streaming service is a key component of a star’s commercial success and that the promotional power of Spotify cannot be underestimated. In December 2017, Thom Yorke had his two singles as a solo artist,’ The Eraser ‘ ( 2006 ) and ‘ Tomorrow’s Modern Boxes’, as well as the album ‘ AMOK’ by his band project ‘ Atoms for Peace’, placed on Spotify, but without commenting on Twitter, he referred to critical Twitter posts by Geoff Barrow of the band Portishead, in which he complained about the low payouts from music streaming. ]16] But even Thom Yorke had to accept Spotify’s market power.
Endnotes
]1 ] The Twitter posts have since disappeared from Thom York’s account and can only be reconstructed indirectly through quotes cited in the media., e. g. in The Guardian,” Thom Yorke blasts Spotify on Twitter as he pulls his music”, July 15, 2013, accessed: 2024-08-27.
]2 ] Nigel Godrich’s Twitter post can be read on Business Insider,” Radiohead Singer Thom Yorke Pulls His Music From Spotify, And Blasts It On Twitter”, July 15, 2013, accessed: 2024-08-27 and on his Twitter/X account ( @nigelgod ).
]3 ] Ibid.
]4 ] Cited in The Guardian,” Thom Yorke calls Spotify ‘ the last desperate fart of a dying corpse ‘”, October 7, 2013, accessed: 2024-08-27.
]5 ] Ibid.
]6 ] The Guardian, “AC/DC becomes latest act to get on the streaming bandwagon”, June 30, 2015, accessed: 2024-08-27.
]7 ] Twitter,” The Beatles Now Streaming”, December 23, 2015, accessed: 2024-08-27.
]8 ] Time Magazine,” Taylor Swift on 1989, Spotify, Her Next Tour and Female Role Models”, November 13, 2014, accessed: 2024-08-27.
]9 ] Cited in Billboard,” Big Machine’s Scott Borchetta Explains Why Taylor Swift Was Removed From Spotify”, November 8, 2014, accessed: 2024-08-27.
]10] Time Magazine,” Taylor Swift’s Spotify Paycheck Mystery”, November 12, 2014, accessed: 2024-08-27.
]11] Ibid.
]12] Ibid.
]13] Billboard,” Taylor Swift’s ‘ 1989’ Spends Second Week at No. 1 on Billboard 200 Chart”, November 12, 2014, accessed: 2024-08-27.
]14] New York Post,” Taylor Swift’s label on the block for over$ 200M”, November 1, 2014, accessed: 2024-08-27.
]15 ] Forbes,” Why Did Taylor Swift Really Rejoin Spotify”?, June 27, 2017, accessed: 2024-08-27.
]16] MNE,” Radiohead’s Thom Yorke still is n’t a fan of Spotify”, December 29, 2017, accessed: 2024-08-27.
